Often manufacturers do a promotion for a 2 month period, typically reducing the price by 15% or 20%. We just pass any such price reduction on to you. These are real offers from the producer to try and broaden their customer base - not the tricks, gimmicks and non-offers supermarkets like to get up to.
Occasionally we have end-of-line products which we mark down and list on this page too.
If products go out of date obviously we can't sell them, even though they are nearly always fit to eat! Our policy is to offer free of charge to the next customers that order this item or our regular customers who we know use that product. Better that than chuck them out we think.